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SportyHenri.com taps Christian Louboutin for collab

By Sara Ehlers

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Fashion

Los Angeles - French footwear designer Christian Louboutin just announced a new collaboration with a menswear shop. Pairing with e-commerce company SportyHenri.com, the two have come together to create an exclusive collection.

SportyHenri.com is known as an e-concept store that provides lifestyle and sportswear for men. Aimed at the modern sportsman, Louboutin was able to use the brand’s motto “Mettre Le En Sport En Valeur,” as inspiration. “It’s a real pleasure for me to touch and create some exclusive designs which, I think, represent the values that are dear to Henri: sport mixed with style in a fun and colorful way,” Louboutin said in a statement.The collection spans from four limited edition styles including a range of wearable, collectible sneakers. The men’s footwear collection has a color palette with white, black, and cobalt blue. Each sneaker also has the designer’s signature as a finish to distinguish it as its own collection. Inspired by founder and French professional handball player Henri Tai, Christian Louboutin’s shoes reflect Tai’s sportsmanship and elegance in style. The styles range from 613 dollars to roughly 1068.53 dollars, according to SportyHenri.com.

SportyHenri.com originally launched in April as an editorial and shopping destination for athletes including both fashion and fitness advice. The site’s mission is to elevate and inspire its audience with a focus on sports. The collaboration with Christian Louboutin came as a way to appeal to the e-commerce company’s audience. "For me, clothes are an extension of myself, they let me express something about who I am, about my personality, but also they let me explore it,” founder Henri Tai said in a statement. “It is this vision that I want to bring to life with SportyHenri.com, and here it takes form through this wonderful [capsule].”

Photo: SportyHenri.com

Christian Louboutin
sportyhenri.com