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Starter Black Label collaborates with Coca-Cola

By Kristopher Fraser

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Fashion

Athletic wear brand Starter, part of Iconix Brand Group, Inc., has introduced a collegiate-inspired collection in collaboration with Coca-Cola. Football-focused campaigns from the Coca-Cola archives served as the main source of inspiration for the new capsule, which features a retro aesthetic and athletic silhouettes.

Starter Black Label’s iconic satin jacket is the centerpiece of the offering and has been updated to resemble a varsity jacket in a red and black color palette. A wool version of the varsity jacket has a lining and split hood printed with a colorful football illustration from the Coca-Cola archives. A tracksuit features co-branded tape detailing, available in both red and black colorways. Crew neck sweatshirts, sweatpants, t-shirts and a wool hat round also make up the collection. Coca-Cola branding is seen throughout the range, in the form of embroidered logos as well as on zipper pull and button details. Additionally, the letter “C” in Coca-Cola’s signature font is featured throughout.

Starter Black Label’s collaboration with Coca-Cola is available beginning today and will be sold on StarterBlackLabel.com, CokeStore.com and Macys.com as well as at specialty boutique Walter’s in Coca-Cola’s hometown of Atlanta.

Coca-Cola seems to be making a habit of collaborating with fashion brands this year to help market their name. Earlier this year, the company collaborated with Tommy Hilfiger for a retro inspired collection.

photos: courtesy of Iconix

COCA COLA
Starter Black Label