Stitch Fix moves into menswear market

Personal styling company Stitch Fix recently just made a new change to their audience. The primarily women’s service just announced that it will be now offering apparel and accessories also for men for personal shopping.

The new launch acts as a way for the company to make a dent into the men’s fashion market. “The launch of Stitch Fix Men will be the biggest thing to happen in the men’s apparel retail market in years,” Julie Bornstein, chief operating officer of the company said in a statement. The service will combine a range of brands and different styles including over 3,000 stylists that help combine personal styling with convenient shopping.

Because of the brand’s success in the past with women, Stitch Fix is branching out to see how the menswear market will react. “This unique combination of art and science has fueled unprecedented growth and consumer love from women throughout the country,” said Bornstein. “This new way of shopping seems to have deep resonance with men as well.”

The company will add men’s apparel and accessories, which was brought on as well by popular demand from its clients. This will include a mix of over 50 different denim and apparel brands including Threads for Thought, Flag & Anthem, 7 For All Mankind, Penguin, Scotch and Soda, Descendants of Thieves, and Nifty Genius. The service will be available through Stitch Fix’s e-commerce site.

After launching in 2011, this will be the San Francisco-based company’s first offering of menswear. The company currently has five operating distribution centers and offers apparel segments ranging from petites, maternity, accessories, and footwear. Besides menswear, Stitch Fix also plans to add plus sizes starting in 2017.