StockX H1 report: Supreme and Jordan revive, Saucony dethrones Asics

The first half of the year was defined by revivals and football, according to StockX’s annual report, Big Facts: Brands Making Moves. The culture and resale marketplace has once again outlined the fastest-growing brands on its platform, tracking sales data from January to June 2026 and comparing it with the same period last year.

The overarching theme, as noted by StockX CEO Greg Schwartz, was that of a diversified market, which this time was further driven by the inclusion of data from the company’s recently launched marketplace StockX Listings, showing demand across both new and used products.

“Consumers today aren’t only chasing the next drop – they want the archive as much as the new release. With StockX Listings, and our most recent addition, StockX Live, we’ve given them a way to do that under one roof with the same protections and trust that has always been core to our experience,” Schwartz added.

In the first week after StockX Listings launch on June 24, products like the Louis Vuitton Keepall Bandouliere Monogram Macassar 55, which sold for 2,100 dollars, and the Nike SB Dunk Low Black Pigeon, which sold for 2,000 dollars, served as early standout performers among thousands of sales made across almost 3,000 products.

Bravest Studios and Godspeed top rankings of shoes and apparel

Looking at StockX’s report more broadly, the leaders of the half year period were clear. Saucony took over Asics as the fastest-growing sneaker brand on StockX, ending its counterpart’s two-year streak with a 239 percent increase in sales. Vans followed in second place, with sales up 238 percent driven by an increase in average resale price, which jumped from 102 dollars to 180 dollars.

Akin to Vans’ revival, both Jordan and Supreme also enjoyed a return to favour. Jordan, which sits at ninth place in the sneaker ranking, saw sales grow 6 percent, equating to “tens of thousands of additional trades”, StockX noted. Average prices for the brand rose 5 percent, with retro silhouettes driving growth. Supreme’s apparel sales, meanwhile, rose 19 percent year-over-year, with average price premiums growing from 11 to 41 percent. The brand further boasts six of the top 10 apparel releases.

After debuting last year at number five, Bravest Studios moved into the top spot of the Shoes category, boasting a growth of 1,120 percent while its average sale price fell to 91 dollars from 111 dollars. Jordan came second with a sales growth of 727 percent, followed by Burberry at 171 percent and Nike at 138 percent growth.

Unsurprisingly, football led in popularity this year, ultimately boosting performance among apparel brands. Adidas snapped up the number two spot in the category, with sales increasing 687 percent, while Palace saw trades up 47 percent, with its average price premium expanding from 9 percent to 81 percent. Football-centric brands were only outpaced by Godspeed, which rose to the top of the apparel list with a trade growth of 1,603 percent. The brand’s average resale price remained flat at 142 dollars.