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StockX launches 'Campaign for a Cause'

By Kristopher Fraser

Apr 29, 2020

StockX has launched 'Campaign for a Cause' on behalf of the COVID-19 Solidarity Response Fund for the World Health Organization (WHO), powered by the United Nations Foundation and Swiss Philanthropy Foundation. To support the organization's efforts in the worldwide fight against COVID-19, StockX has rallied its community to donate coveted pieces, which will be raffled on the platform including sneakers, apparel, and art accessories and collectibles.Sarah Andelman, Don C, Karlie Kloss, Futura, Usain Bolt, Lionel Messi, Hasan Minhaj, Steve Aoki, and Ludacris are just a few friends of the brand who are participating and donating items from their personal collections in this unified effort. Among the items included in the raffle lineup are an autographed track vest from Bolt, who is known as the fastest runner in the world; a pair of autographed Ludacris X PUMA Clyde sneakers from the famed rapper; a game-worn player exclusive pair of adidas Nemeziz cleats from FC Barcelona football star, Messi and a fine art print from renowned contemporary graffiti artist, Futura.

The COVID-19 Solidarity Response Fund was created at the request of the WHO in partnership with the United Nations Foundation to help all countries detect, prevent, and respond to the pandemic. This fund is dedicated to tracking and understanding the pandemic, ensuring patients get the care they need and that frontline workers get essential supplies and information, and accelerating efforts to develop vaccines, tests, and treatments.

"As global citizens, it was incredibly important for us to create a space for our customers to give back during these uncertain and unprecedented times," said Deena Bahri, CMO of StockX, in a statement. "Our community of buyers and sellers is a generous one that consistently steps up to help those in need. We are privileged to be able to leverage the StockX platform to afford our customers the chance to help us combat the spread of COVID-19."

Participants can enter the raffle by making a 10 dollar donation on any of the items in the campaign catalog. Every donation also automatically enters participants for a chance to win a "prize box" that will contain unique pieces from across the site. The raffle is currently open to residents located in the US, UK, France, Germany, Canada, China, and Japan. All proceeds will benefit the COVID-19 Solidarity Response Fund in support of the WHO, powered by the UN Foundation and the Swiss Philanthropy Foundation.

photo: courtesy of StockX