Suit Supply fills a market space for traditional men's wear choices
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Fashion
In the era of athleisure wear and office dress codes becoming less strict, it has become a question of whether brands with traditional suiting options have a chance at longevity in the men's wear space. Despite the change in men's fashion from the "Mad Men" era, there is still no doubt that a man loves a good suit. Case in point, Suit Supply's presentation for New York Fashion Week: Men's.
This season, the brand's collection was inspired by Bauhaus, the midcentury German school of design known for their emphasis on practical, everyday objects that inform and improve the way we live our lives. With an emphasis on practicality, the collection was very minimalist, but very well constructed.
The color palette was tonal with colors including off-white, grass, burnt orange, and dark navy. This made for a very classic, yet very modern aesthetic that any male consumer could find approachable.
As for materials, the brand used copious amounts of linen as they made staying cool in the summer, but staying in style one of the main focuses of this collection. Their linens were blended with other more luxurious materials like cashmere and silk to emphasize their position as an upscale brand.
Overall, the collection was simple, but elegant. The market for suiting might have changed, but brands are evolving, and adapting for their customer, and suiting is certainly here to stay.
photo via Suit Supply PR