Summersalt launches into first-ever influencer collab

Summersalt—the digitally native fashion brand specializing in swimwear and travel apparel—is launching a new capsule collection with influencer Jacey Duprie, the creative director of Damsel in Dior. According to an announcement from the brand, this is its first-ever collaboration with an influencer.

Summersalt launches into first-ever influencer collab

“Jacey was a dream partner for [us]. Her sophisticated, but down-to-earth style is right in line with our brand ethos to create high quality, beautiful clothing at a fair price,” Summersalt co-founder Reshma Chattaram Chamberlin said to FashionUnited in an email. “Summersalt began as a brand that aimed to inspire wanderlust, and the influence and rapport that Jacey has developed with her followers through her own world travels made her the perfect person to partner with to debut our first-ever design collaboration.

Summersalt launches into first-ever influencer collab

The Jacey Duprie x Summersalt collection—which debuts as part of the brand’s latest initiative, Collection by Summersalt—will be available exclusively on its online retail site beginning Jan. 13.

Summersalt launches into first-ever influencer collab

Images: Courtesy of Summersalt

 

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