Sundae School enters cannabis industry

Smokewear fashion label and cannabis brand Sundae School is officially launching their cannabis collection of high-end goods in artisanal California dispensaries and retailers starting this month. After four seasons of designing ready-to-wear collections for the functional and creative smoker, this will be the brand's first entry into the cannabis market to cement their unique positioning as a fashion label crossing into cannabis to provide an elevated and curated smoking experience.