Sundae School enters cannabis industry

Smokewear fashion label and cannabis brand Sundae School is officially launching their cannabis collection of high-end goods in artisanal California dispensaries and retailers starting this month. After four seasons of designing ready-to-wear collections for the functional and creative smoker, this will be the brand's first entry into the cannabis market to cement their unique positioning as a fashion label crossing into cannabis to provide an elevated and curated smoking experience.

The cannabis launch will include pre-rolls that feature three different strains of cannabis: Eureka, which is sativa-dominant; Kickback, which is CBD-dominant; and Nightcap, which is indica-dominant in two different size categories. The first category is the 0.3 gram "Bullets" that pack a tiny but mighty punch available in a pack of eight. The second category is the 1 gram "Party" roll joint infused in distillate and dipped in kief sold as a single pre-roll. As a brand that believes in smoking to pursue a "higher education" the "Bullets" are meant to be the perfect single dose to optimize productivity and creativity while the "Party" roll is the ultimate party accessory for a shared experience.

"We are beyond excited to officially enter the cannabis market with a collection of highly-crafted, premium goods," said Mia Park, co-founder of Sundae School, in a statement. "It's been a dream to curate an elevated cannabis experience and we're proud to showcase our new line that emphasizes our belief that cannabis is a catalyst to unlock anyone's creative potential."

The cannabis collection will be available at all MedMen and LAPCG stores in California starting mid-September. Price points for the collection range from 15 dollars to 40 dollars.

"Sundae School will always remain a design studio so we'll continue to curate our ready-to-wear in parallel to our new venture within cannabis," said Dae Lim, co-founder of Sundae School, in a statement. "Our vision to share stories in the form of fashion and cannabis still remains the same since we first started the brand and we're excited to grow our community in both industries."