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Swimwear brand Ookioh launches into wholesale with Urban Outfitters

By Dale Arden Chong

Jan 8, 2020

Los Angeles-based brand Ookioh is launching into wholesale with Urban Outfitters. According to an announcement from the brand, the sustainable swimwear brand—which has been working off of the direct-to-consumer business model until now—felt that this partnership, which will make the brand available in brick-and-mortar stores, felt like a natural next step for its retail strategy.

“A physical presence helps in increasing brand awareness and gaining customer confidence and trust,” Ookioh’s founder Vivek Agarwal said in a statement. “Ookioh’s offline presence will empower its customers. She will be able to enjoy the tangible experience of walking into an Urban Outfitters location, trying on the suit, getting the feedback from her friends, and the gratifying experience of purchasing in-store.” In addition to offering its pieces in Urban Outfitter’s retail locations, the swimwear will also be available online.

The brand’s first delivery for Urban Outfitters includes eight styles online, which range from 49 USD to 98 USD. There will be six more styles to join the collection soon.

“Urban Outfitters was a natural choice—Ookioh’s high-value proposition model aligns with Urban’s values,” Agarwal said of the new partnership. “Urban is a powerful brand with some enviable real estate across the country.”

Image: Ookioh Facebook