Tapping into China’s growing Affluent consumer group

London - The boom of China’s upper middle class has brought along a series of economic change and social transformation. By 2022, over 75 percent of China’s urban consumers will make between 60,000 and 229,000 renminbi per year (6,300 to 24,000 Pounds) according to analyst firm McKinsey & Company. With this affluent class set to become China’s largest consumer spending group over the next decade, accounting for 54 percent of urban private consumption local consumption by 2022, luxury brands from across the globe ask how can they tap into this booming consumer group to help counter the nationwide slowdown of sales.