- Danielle Wightman-Stone |
British retailer Ted Baker has announced that it will be launching a monthly drop of exclusive items to its website and social media channels, as it looks to deliver “more newness every month”.
Each monthly drop will offer a limited run of one men’s and one women’s item, which will be available for 48-hours only on the last Wednesday of every month, at 12pm UK time.
The first flash product drop is today, February 27, where Ted Baker will offer lightweight knits, starting with the “Keyzay” for women and ”Jumpar” for men, where both styles feature contrast branding and nod to Ted Baker’s evergreen ‘Logo by Ted Baker’ collection.
“Understanding there is a need to change his business model to ensure shoppers are inspired when in-store, Ted Baker has committed to delivering more new products to the consumer by adapting the seasonal collections into monthly drops, ultimately delivering more newness every month,” the brand said in a short statement.
Images: courtesy of Ted Baker