Telfar inducted into White Castle's Cravers Hall of Fame
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When designer Telfar Clemens first partnered with White Castle, America's first fast food hamburger chain, he never imagined the popularity that would come from it. In honor of the successful partnership, White Castle has inducted the designer into their Cravers Hall of Fame. In addition, the two brands recently unveiled reimagined uniforms for White Castle's nearly 10,000 team members and a limited-edition streetwear collection available to the public.
The new uniform was inspired by the brands' shared influence on Americana and their status as "Originals" in their industries. The design, combining the appearance of a collared shirt with the unparalleled comfort of a t-shirt, features White Castle's royal blue hue with yellow contrast stitching and is emblazoned with the brand's logo and typography based on styles of the early 1900's.
The Telfar x White Castle limited-edition Capsule Collection made its debut with a launch party event in Brooklyn, New York. The collection of nine streetwear staples features the brands' mash-up logo and details that celebrate the communities in New York that call White Castle their own: Bronx, Bushwick, East New York, Harlem, and LeFrak City, Queens. 100% of White Castle's sale proceeds will go to the Robert F. Kennedy Human Rights Liberty and Justice fund to pay bail for minors held on Rikers Island.
Telfar is known for pioneering unisex clothing and promoting the democratization of high fashion. In addition to his induction into White Castle's Cravers Hall of Fame, the designer was recently named as a finalist for the CFDA/Vogue Fashion Fund. The winner will be announced on November 6.
"Our partnership with Telfar Clemens, and his creative partner Babak Radboy, has been successful because it is rooted in a shared respect and admiration for our mutual originality," said Jamie Richardson, vice president of White Castle. "No other fashion designer could have captured the White Castle spirit the way Telfar has with our new uniforms. Because the focus is on comfort and style for our team members, the work helps fulfill our vision to feed the souls of craver generations everywhere!"
"I grew up around the corner from my local White Castle in Queens, NY, so I am a true life-long craver!" said Telfar. "It has been a dream to work so closely with the team at White Castle. They are true originals and this honor means the absolute world to me."
Telfar now joins other celebrities such as comic book legend Stan Lee, rock and roll icon, Alice Cooper, and the stars of "Harold & Kumar Go to White Castle," John Cho and Kal Penn in the Cravers Hall of Fame.
photo: via PR Newswire