The 30-Year Jacket: A "labour of love" for Tom Cridland

London - As the debate between 'fast-fashion' and 'slow-fashion' and selling directly to consumers rages on, one British fashion start-up continues to promote his vision of what fashion can be, in the form of the 30-year collection. Last year saw Thomas Cridland launch the 30-Year Sweatshirt and the 30-Year T-shirt after successfully raising upwards of 80,000 pounds through crowdfunding on Kickstarter and Indiegogo. Two classic wardrobe staples, which are so well made that they are guraranteed to last 30 years, promoting quality over quantity within the increasingly mass-market fashion industry.