The Case for Hillary’s Technicolor Dreamcoat

Clinton’s image “refresh,” if we may call it that, is the work of Kristina Schake, former communications chief of Michelle Obama, who promoted the First Lady’s “Let’s Move!” campaign against childhood obesity, as well as her successful appearances on The Ellen DeGeneres Show and The Tonight Show Starring Jimmy Fallon. Schake’s career has also seen her handle media relations for Maria Shriver when she was First Lady of California, communications for L’oréal USA and work for gay rights causes. Schake waged her own campaign to transform Clinton, who had been dogged for decades about her image, into the epitome of approachable chic.