The introduction to WME-IMG as the sponsor of NYFW and how designers are adapting to new venues

When NYFW lost Mercedes-Benz as a sponsor after the last F/W 15 season in February, people behind the scenes who help to create NYFW, namely the CFDA and their business cohorts, were frantic to find a sponsor. When WME-IMG took over many were wondering what this would mean for Fashion Week. While it is an entirely different scene, and adjustments had to be made accordingly, the inaugural celebration of runway shows went off as expected.