US outdoor brand The North Face has launched its first Care collection with the support of Dutch brand DFNS. It consists of six different products for the care of outdoor clothing and footwear and aims to extend the products' lifespan while reducing their ecological footprint.
Repeatedly washing and drying gear uses non-renewable energy during the care phase of the product. To lighten the load, revive and futureproof gear the collection includes Footwear Protector, Footwear Refresher, Apparel Launder and Apparel Protector – covering every explorer's essential kit list.
Tech & Down Wash and Water & Stain Repellent gently clean, protect and waterproof sensitive tech materials, without altering their look, breathability, or insulation. “The concentrated wash solutions are more environmentally friendly than traditional products, while the built-in innovative dosage systems reduce waste and ensure a reliable wash every time,” added The North Face.
Concentrated solutions in recycled PET bottles
“The products of the Care collection are full of innovative and eco-friendly solutions that allow adventurers to sustainably care for their gear and extend the product life while protecting the world around us,” said The North Face in a press release.
All Care products are packaged in DFNS Airopacks, the world's first compressed air-operated plastic bottles made from recycled PET and Global GreenTag certified Airopack bottles, that save 50.3 percent on carbon emissions compared to traditional aerosol.
The North Face Care collection supported by DFNS will be available in the outdoor brand's stores across Europe from autumn/winter 2021. No details regarding prices have been shared yet.