The Odells launch activewear collection

Los Angeles - California brand The Odells just added a new category of apparel to their brand. The company, run by husband and wife partners Jason and Laura O’Dell, just released their 2016 Spring Collection introducing a new activewear line.

The activewear line ranges from crop tops, sports bras, leggings, shorts, and more. The pieces range in design from geometric patterns to bright graphics. The line includes matching sets of yoga bras and pants ranging in price from 72 to 88 dollars for individual pieces. The eponymous collection, launched by the husband-wife duo, is currently at Buck & Does in Los Angeles. The collection is also available through the store’s e-commerce site as well as in store.

The collection serves as The Odells’ first foray into activewear fashion. Typically, the brand’s apparel ranges from casual blouses, jogger pants, outerwear, maxi dresses, and more. The line’s price point can range up to 368 dollars for a flora printed maxi dress. The brand’s overall aesthetic is inspired from California culture, deriving from graphic elements of Palm Desert, Zion National Park and Big Sur. With a laid-back fashion style, the venture into activewear fashion serves as a natural step for the brand.

Photo: Bucks & Does