The Shapeshifter™ reaches 75 percent of funding goal

The Shapeshifter™ Sunhat has reached 75 percent of its 35,000 dollar funding goal in the first two weeks of its 60 day campaign. The Shapeshifter's designer, C. Damien Henning, is not the traditional type of guy you find behind a fashion business. He didn't go to fashion or business school, and isn't widely connected to investors. Rather, he is unemployed living in his parents basement, and drives the same car he's had since 1995.

Henning has always enjoyed travel and outdoors, so he wanted to create a product that was useful to people with those interests. The hat has been in development for 11 years, and has survived off of crowdfunding to keep the project going.

The Shapeshifter™ Sunhat had no pre-orders and zero PR exposure at the time of launch. All it had was Henning's personal Facebook network composed of local friends, travel buddies, and work mates who helped spread the word across the globe.

Through his love of the outdoors and adventure travel, Damien noticed that the threat of significant sun damage to our skin is as real as ever. However, the magnitude of this threat is often overlooked by many outdoor-loving consumers. No significant advancements have been made in recreational sun protection technology for years.

Via his new one man company "Roamin Republic LLC", Damien was pleased to announce the pending release and Kickstarter launch of the latest revolutionary product in personal sun protection.

Although sun hats already exist in the market, they are not fully adequate. Wide-brimmed hats that have softer brims lose their shape very quickly and blow into or out of the face in the wind. Also, using them for facial rain protection results in the soft brim buckling, and more often than not, warping the hat's shape for good. Stiff, rigid sun hats are great in the wind, but are heavy and impossible to collapse for easy storage and transport. If the brim has a thin cable support, it's pretty useless in the wind.

The Shapeshifter™ is unique because it will not fold or flop in wind up to 65 mph, the brim will not buckle under heavy rain, it can be folded to fit into backpacks and even pockets and it can hold its shape indefinitely.

photo: via Kickstarter.com