Thomas Wylde launches menswear
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In the wake of a growing menswear market, Los Angeles-based Thomas Wylde has launched its first menswear collection for spring/summer 2018. The brand has shown their womenswear at New York Fashion Week for several seasons, and is sold on luxury e-commerce site Farfetch.
Capitalizing on their womenswear fame, the men's collection is positioning itself to became a global designer menswear brand targeting rock influenced, sophisticated, über cool customers. The collection was created utilizing Thomas Wylde staples, such as leather, and building on the Thomas Wylde DNA.
Despite retails temperamental climate, menswear is still having its moment, so Thomas Wylde couldn't have chosen a better time to launch men's. Market research analysts at Technavio have predicted that the global menswear market will grow steadily and post a CAGR of more than 4 percent by 2020. Men are more invested in looking fashionable and trendy, and as long as that cultural aspect of fashion is there, it will drive the economic factors of the market.