Toms launches limited-edition collection with designer Christian Cowan

Toms has launched its exclusive collaboration with womenswear designer Christian Cowan. Officially debuted during Cowan's Fall/Winter 2024 show during New York Fashion Week earlier this year, the limited-edition collection offers the designer's unique take on Tom's most iconic style, the Alpargata.

The collection includes embellished Alparagatas in black and white for men and women, with handcrafted floral details and a handcrafted peony, a testament to Cowan's flair towards striking and theatrical designs. 

"Collaborating with Toms has been an inspiring journey," said designer Christian Cowan in a statement. "Bringing together my bold aesthetic with Toms' dedication to stylish comfort and philanthropy creates a unique blend. Our collection captures the essence of runway magic while offering everyday wearability and a commitment to making a positive impact. It's exciting to design pieces that people will love to wear daily, knowing they're contributing to a greater good."

In his reflections on his partnership with Toms, Cowan stressed his design philosophy of "show up as the real you." A key component in the collection, celebrating authentic individuality remains central to both brands. Beyond this collaboration, Cowan was also featured in Toms' SS24 Wear Good campaign as one of six mental health advocates, highlighting both brands' mutual dedication to authenticity and social impact.

"From NYFW to our SS24 Wear Good campaign, we are thrilled to continue our partnership with Christian Cowan," said Amy Smith, Chief Brand and Impact Officer for Toms. "Working with Christian over the past several months has allowed us to get a glimpse inside his creative process and push the boundaries of individuality." 

"This collaboration has felt incredibly natural for Toms – blending our stylish comfort with his avant-garde design and anchoring in our shared commitment for social good." The Toms x Christian Cowan Alpargata collection is now available for sale on Toms.com and ChristianCowan.com for 120 USD.