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Tractor Supply Company launches new women's wear collection with Martha Stewart

By Vivian Hendriksz


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Martha Stewart in the garden chore jacket, convertible overalls and peony long sleeve T-shirt now available at Tractor Supply. Credits: Business Wire

Rural lifestyle retailer Tractor Supply Company has teamed up with Martha Stewart to launch a new women’s wear line. The Martha Stewart Garden Apparel Line, developed in collaboration with Martha Stewart, Marquee Brands, and French Dressing Jeans, features eight clothing items created for the rural lifestyle.

“This new line of apparel reflects my passion for gardening and outdoor work, so I am thrilled to share it with consumers,” Martha Stewart said in a statement. With creativity and hard work at the core of gardening, this collection embraces artistry and functionality, bringing ease to those who strive to keep a healthy, beautiful garden.”

Merging function, comfort and personal style, the collection aims to meet the needs of ‘ the modern gardener,’ living an active outdoor lifestyle. The apparel line is the result of Tractor Supply’s ongoing efforts to introduce more top brands and quality products to its women’s wear offerings.

“Women’s apparel continues to be an important product category for us at Tractor Supply, especially when it comes to gardening,” said Seth Estep, chief merchandising officer at Tractor Supply Company, in a statement. “This launch with Martha Stewart is the perfect way for us to bring fashion and function to our gardening customers with great new styles and products our customers can’t get anywhere else.”

“From seasoned cultivators to those new to the hobby, gardeners will love Martha's Garden Apparel Collection. As a one-stop destination for everything gardening, Tractor Supply is the perfect retail partner for this launch, and we’re delighted to bring this collection to their customers,” added Helaine Peters, president of French Dressing Jeans Inc.

The Martha Stewart Garden Apparel Line at Tractor Supply collection is available exclusively at Tractor Supply from March 25 onwards in 50 select stores and online.

Capsule Collection
Martha Stewart
Tractor Supply Company