Treehaus integrates with SewLA creating a makers’ space
By Sara Ehlers
May 7, 2015
Treehaus, Los Angeles based lifestyle boutique, recently relocated in Atwater Village to a storefront space shared with SewLA. The integration of the two businesses adds SewLA’s recreation side with Treehaus’s bohemian-infused style transforming the boutique into a multi-faceted shop.
The relocation was a result of perfect timing for Saralynne Precht and Michelle Pedersen, co-owners and partners of Treehaus. SewLA’s owner, Shaerie Mead, had approached Pedersen and Precht with the idea of sharing the retail space when their lease was up. “We believe in sharing the economy, so sharing a space is perfect for us,” said Pedersen. Previously, Treehaus was located in Atwater Village down the street in its own individual space. The owners felt that the overall atmosphere of the neighborhood was fitting for their business. “Atwater Village is an amazing neighborhood...it’s forward thinking and arts focused,” said Pedersen.
Treehaus boutique meshes with SewLA workshop in Atwater Village
In sharing the storefront, the multi-use shop showcases Treehaus’ fashion in a fresh, innovative way. SewLA teaches sewing classes, while Treehaus serves as a quaint boutique selling art, clothing, design, and accessories. Pedersen states that SewLA brings in the “makers” of the fashion industry, while Treehaus identifies as the “showcase makers.” The combining of the two businesses makes their one-of-a-kind shop multi-dimensional for customers. “There is great foot traffic [in Atwater Village] and we are excited about being a ‘makers’ space,’” said Pedersen.
Treehaus was originated in 2013 as a mobile pop-up store in a Vintage VW bus. Kicking off business with small pop-ups became the company’s first order of business. The company did pop-ups at various flea markets, the Los Angeles Contemporary Museum of Art (LACMA), and various shops. The Arts District Flea Market in downtown Los Angeles became one of Treehaus’s first semi-permanent locations as one of their original vendors. In 2014, Treehaus opened its first brick-and-mortar store in Atwater Village.
SewLA has been around for eight years in Los Angeles. Known for their inventive classes, the workshop offers its clients a variety of tools, fabrics, patterns, and supplies. Their creative classroom focuses on clothing construction, fitting, accessories, alterations, and more. The shop recently closed their retail fabric shop in order to focus more on the workshop aspect of their business.