Trina Turk pop-up in Palm Springs just in time for Coachella

Trina Turk’s brought her California-inspired brand to Palm Springs once again fitting perfectly with the timing of Coachella.

Her pop-up is now open at the Parker Palm Springs showcasing off colorful and vibrant prints emphasizing a bohemian festival feel. The shop is 300 square feet in size carrying swimwear, dresses, and separates. The pop-up also marks Turk’s 20th anniversary capsule collection. The collection revolves around one specific piece: a floral Tahitian print. The new collection involves edgy patterns that demonstrate the vision of the Turk brand. It offers bikinis, accessories, shorts, and dresses that will all reflect a laid-back SoCal lifestyle.

Palm Springs is a great target area for Trina Turk. “We’re really benefiting from the wave of activity,” said Turk to the L.A. times. “Our [store] used to be a no man’s land, but now there’s a lot going around us,” Turk told the publication. Due to the increasing success of Coachella, the Palm Springs area also rises in popularity. The area has become a festival shopping haven encompassing chic fashion.

The L.A. based designer opened her first store in Palm Springs over a decade ago in 2002. Through the growth and popularity of her brand, her tiny storefront expanded into three which now carry home goods, menswear and women’s apparel.