Tularosa adds swimwear to their brand

Tularosa is one of those bohemian, summer-vibin’ brands that highlights modernism and contemporary wear. The downtown Los Angeles-based company recently just added an entire new facet to their brand: swimwear.

This summer, Tularosa will add swimwear as a category of the boho-chic brand. The Los Angeles label is known for offering styles that are reminiscent of festival fashion yet are still casual enough for everyday wear. With lace crop tops, off-the-shoulders, rompers, and simple dresses, the feminine brand has garnered the attention of many Los Angeles locals. Prices for the brand’s apparel range from 29 to 338 dollars. Introducing its newest swim genre, the collection will reflect an adventurous, wanderlust vibe through its designs. Keeping in tune with the original vision of the brand, the swimwear pieces will implement “florals and stripes, off-the-shoulder designs, and the perfect one-piece,” according to LA Racked. The debut collection is an essential part for the brand’s growth. The fresh category serves as an important addition to the brand, as “a swimsuit is an essential piece for our girl who has a wandering spirit and travels often," chief creative officer Raissa Gerona told LA Racked.

The hippie-inspired label launched last year in the middle of July. The collection is the combined effort of the creative team who launched Lovers + Friends. The travel-influence brand is sold exclusively on Revolve Clothing’s e-commerce site.