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Ugg launches Pride collection

By Marjorie van Elven

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Fashion

Ugg, the brand best known for its winter boots, is launching a limited-edition Pride collection of furry slides, with 25 percent of the proceeds to be donated to the non-profit organization Born This Way Foundation. The brand’s Fluff Yeah Slide now comes in two colorways: one inspired by the rainbow flag and another one by the transgender flag.

Commenting on the release, Andrea O’Donnell, President of Fashion Lifestyle at Ugg’s parent company Deckers Brands, said in a statement: “UGG is proud to have worked with Born This Way Foundation to create a one-of-a-kind capsule collection. To celebrate the LGBTQ community, we designed special Fluff Yeah slides so that when they are worn together the two styles make a rainbow, as well as one inspired by the transgender flag. We wanted to express that there is beauty in what makes you different and that you should never feel the need to apologize for who or what you love."

The rainbow-inspired colorways will be launched on ugg.com/pride and select retailers such as Nordstrom and Urban Outfitters on June 2, while the one referencing the transgender flag will hit the website and the stores on June 14. The slippers will retail for 100 US dollars each.

Image: courtesy of Ugg.

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