- Sara Ehlers |
Los Angeles - Japanese brand Uniqlo recently launched a new category for its jeans. The brand, taking influences from West Coast fashion, just introduced its Made in LA jeans this month.
The innovative brand is known for its casualwear for both men’s and women’s clothing. The “Lifewear” brand offers outerwear, pants, oxford shirts, and more at a reasonable price point. The Made in LA category offers four different colors of slim fit mid-rise jeans. The four pieces are wholly designed and manufactured in Los Angeles from recycled denim, which also strengthens Uniqlo’s eco-friendliness. The dye process for the jeans, as reported by Apparel News, includes using a sustainable garment dye process called VaraBlue. Through this, the denim uses overall less energy to manufacture the jeans. Prices are not yet confirmed for these jeans, but average pricing for denim range around 39.90 dollars.
The retailer, based in Japan, currently ranks as the fourth largest retail apparel group globally. The public company, which was founded in 1984, currently has over 10,000 employees. Uniqlo stores are operating currently internationally including 14 different countries. Besides Japan and the U.S., Uniqlo also has stores in Thailand, France, China, Canada, Russia, and more. It has not yet been announced which stores will carry the new Made in LA jeans addition.