Urban Outfitters leads debut of Off Season’s first MLB collection

Urban Outfitters is leading the debut of Off Season’s first Major League Baseball collection, marking a significant step for the premium sports-fashion label as it enters licensed apparel. The exclusive launch is set for Saturday, with a broader retail rollout to follow on July 22.

Founded by designer Kristin Juszczyk and entrepreneur Emma Grede, who is also the co-founder and CEO of Good American and founding partner of Skims, Off Season has become known for its unique interpretations of traditional fan gear. The MLB Summer ’26 capsule continues that approach, reworking heritage baseball codes through a fashion-forward, women-focused lens. The six-style collection includes lightweight jerseys, brushed windbreakers and open-knit sweaters, balancing relaxed silhouettes with more sculpted, feminine fits.

Urban Outfitters will offer the collection online and in select stores across major MLB markets including New York, Los Angeles, Chicago and Philadelphia, aligning the launch with MLB All-Star Week. The retailer’s early access window is designed to build momentum ahead of distribution across additional partners later in the month.

The collaboration also reflects broader industry shifts, as sports licensing continues to merge with fashion-driven design and female-led consumer demand.

"Our goal is to show up for our customers through the brands, products, and moments that matter most to them. With sports continuing to be at the center of youth culture and style, Off Season is a natural partner for Urban Outfitters. We're proud to kick off this partnership during MLB All-Star Week in our home city of Philadelphia," said Shea Jensen, president of Urban Outfitters, in a statement.

To support the launch, the partners will activate in Philadelphia with an experiential retail moment, including a mobile pop-up, in-store events and founder appearances.