US brand Everlane is taking a step towards a more sustainable future after pledging to remove all virgin plastic from its business by 2021. The label also announced the introduction of a new material - aptly named ‘ReUse’ - made from recycled plastic bottles.
Everlane sources its recycled plastic bottles from a factory in Taiwan, but is in the process of researching other recycling factories in the US and other parts of the world. The primary goal of the move is to cut down on the production of new plastic for Everlane’s packaging, but the brand hopes to eventually completely replace the use of petroleum-based fabrics nylon and polyester by 2021.
Photo credit: Everlane