- Sara Ehlers |
Los Angeles - California-based apparel brand Vans will soon be hitting a milestone birthday. The shoewear brand just announced it will be celebrating its 50th birthday with year-long events to commemorate the company.
The celebration comes from the company’s large success throughout the years. Last year, the Cypress-based company ended with revenue up to 2.2 billion dollars, as reported by WWD. The amount was a 7 percent increase from the year before. In 2012, the shoe brand’s goal was to reach 2.2. billion dollars by the end of 2016. However, upon reaching that goal a year early, it’s a definite cause for celebration for the company. The timing of the brand’s success coincides along with Vans’ 50th birthday, which will include a year-long string of events.
Festivities for the brand include skate-park venues, the House of Vans event, and pop-ups throughout the country. The skate-influenced apparel label will be hosting these events in cities such as Brooklyn and Texas in the U.S. Also, the brand will be popping up with events globally including cities such as Hong Kong, Seoul, London, and more. The events will range from fashion and retail pop-ups to hosting skating events and musical performances from Wu-Tang Clan, Nas, Erykah Badu and more.