- Vivian Hendriksz |
London - The demand for modest clothing, items specifically designed to cover a woman’s modesty whilst remaining stylish and on trend, continues to grow. Over the past few years, several Western mass-marker retailers such as Mango, DKNY and Uniqlo have acknowledged the needs of their Middle Eastern and muslim clientele and responded with targeted capsule collections. However, the increasing demand for sportswear and athleisure wear created another gap in the market for modest wear - one which Veil Garments aims to fill.
The startup, which previously launched the world’s first climate adapting hijab, for women looking to wear something for all weather conditions, has launched a new project on crowdfunding platform Kickstarter for modest sportswear. The campaign, entitled The future of modest sportswear, seeks to 26,000 US dollars by July 4, 2016 to begin manufacturing its Spark and Halo sportswear tops. Created to keep women both comfortable and covered during their workouts, Spark, the half zip sweater is said to offer front and back coverage whilst still allowing easy and free leg movement. Halo, the running hoodie, is said to “dynamically fuse comfort and performance”, featuring a stay in place scuba hood which replaces the need to wear a hijab or head scarf during a workout.
“We understand how difficult it is to find modest sportswear in today's market so we're doing the best we can to create functional, quality apparel for you,” said the company on their campaign. “At Veil, we promise to continue to bring innovation to the table and revolutionize the way women wear the hijab and modest clothing. Our vision not only encompasses the need to make modest-wear more comfortable and functional, but to motivate and inspire women around the globe to follow and accomplish whatever goals they dream of.”
Photos: Veil Halo and Spark, Kickstarter