Veja collaborates with Marimekko

Finnish design house Marimekko and French footwear brand Veja are launching a limited-edition capsule collection on November 12, 2026. The partnership combines Marimekko’s expertise in textile printing with two of Veja’s iconic trainer styles.

For this collaboration, the two brands selected two styles from the footwear label: the Salar for adults and the Small Canary for children. Both feature Popkorni, a floral print from Marimekko’s recent archives created by Finnish artist Antti Kekki.

2 trainer styles reimagined with Popkorni print

The partnership merges Marimekko’s mastery of pattern and colour with Veja’s footwear craftsmanship. “The Veja x Marimekko collaboration combines joy and functionality, with Marimekko’s playful Popkorni print interpreted on Veja’s iconic styles. Marimekko and Veja share a commitment to thoughtful, sustainable design, and I am confident that this collaboration will appeal to our communities around the world,” said Rebekka Bay, creative director of Marimekko, in a statement.

Created in 2024 by Kekki, the Popkorni motif was designed using a paper cut-out technique. Its shapes evoke small moving flowers, with a dynamism reminiscent of lively, vibrant celebrations. Its name means “popcorn” in Finnish.

Collaboration built on shared values

Veja’s creative direction highlights the platform Marimekko provides for artists. “We are proud to collaborate with Marimekko, an iconic house with a singular vision. It is recognised for its mastery of prints and bold colours, as well as its unique ability to offer artists a true space for expression. We share the same attention to the people behind each product, quality materials and craftsmanship,” noted Caroline Bulliot Krivanek, artistic director at Veja.

This alliance takes place in a trainer market where collaborations are multiplying, often risking saturation. Here, the two brands have chosen to highlight an aligned positioning centred on design longevity and material quality. For Marimekko, the project extends its print heritage beyond textiles and homeware. Meanwhile, for Veja, it confirms the value of engaging with heritage lifestyle houses that place artists at their core. Expanding the offering into the kidswear segment with the Small Canary also broadens the collection’s target audience.

This article was partly written with the support of an artificial intelligence tool before being verified, completed and edited by a FashionUnited journalist.