VFiles launches new collection with PacSun

VFiles has announced a new partnership to kick off 2018. The brand partnered with PacSun as for a camouflage capsule collection that launched this past weekend.

Happening now: @VFILES x @MountainDew CAMOOUT Capsule just hit the site today + will hit select stores next week. Celebrate the launch with us tonight at Pass the AUX. Event details are below. #PACexclusive — Where: PacSun at Third Street Promenade, CA When: Friday 1/5 at 5 PM

A post shared by pacsun (@pacsun) on Jan 5, 2018 at 10:31am PST

The New York-based company VFiles seems to be infusing a bi-costal theme with the partnership. The company acts as a social networking platform that targets young customers through various interests. In 2016, VFiles partnered with Mountain Dew for a capsule launch. This time around, the platform has tapped California-based retailer PacSun for its new collection. "PacSun is the first retail partner that we’ve worked with on this collection and, for us, the whole energy with Mountain Dew with surf, snow, and the outdoors it really made sense for us to try and find a partner that had a big foothold in that market," Julie Anne Quay, chief executive officer and founder of VFiles, told WWD. “This is also the first time that VFiles has done something that is L.A. centric that is based in L.A.”

The collection is available in new color ways introducing a color palette with baby blues and light pinks. The capsule retails from 40 to 110 dollars including shirts, track suit ensembles, and sweaters. According to PacSun, the VFiles x Mountain Dew Came Out collection is available now through PacSun's online site and will be in select stores starting next week.