Victoria's Secret announces the return of swim online

Things haven't been looking too hot for Victoria's Secret lately. The brand recently announced they'd be closing 53 stores this year after 30 stores closed in 2018. The company also found itself in hot water last year over their former CEO, Ed Razek's, comments about not including plus-size and transgender models in his runway show.

After what was a less than stellar 2018 for the brand, they are attempting to make a turnaround by making swimwear available online again. The new 2019 swimwear collection is available exclusively online, as the company works on increasing their e-commerce presence. Due to overwhelming demand, the brand has curated a limited assortment of the popular swimwear on its e-commerce platform for spring/summer featuring the best brands, silhouettes and trends of the season.

Victoria's Secret announces swimwear styles available exclusively online

In addition to Victoria's Secret Swim, a select assortment of third party swimwear brands, including Seafolly, Banana Moon, Lascana and La Blanca will be available at The popularity of third party vendors will help bring increased online traffic from fans of those brands.

The Swim range offers must-have patterns, colors and styles. Styles include high-waist bikinis, Brazilian-cut legs and asymmetric shapes, plus classics that Victoria's Secret Swim is known for.

The company also made had some of their Victoria's Secret Angels and the most influential models in the business front the campaign as well. The Swim campaign features supermodels Sara Sampaio, Jasmine Tookes, Romee Strijd, Grace Elizabeth, Lorena Rae, Aiden Curtiss, Megan Williams and Maya Stepper.

In addition to swim, online will also carry an all-new assortment of Victoria's Secret Sunglasses available at select stores and online. The collection features fashion designs and a range of classic and modern styles.

photo: courtesy of Victoria's Secret




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