Viktor&Rolf launches new men's fragrance

Viktor&Rolf has announced the launch of their new men's fragrance, Spicebomb Night Vision, available worldwide now. Since the brand ceased doing ready-to-wear in 2015 and shifted their focus to haute couture, fragrances have become a major part of their business. With any fashion house focused on haute couture, the majority of revenue ends up stemming from fragrance sales.

First launched in 2012, Viktor&Rolf Spicebomb is an explosive and extrovert oriental, a woody and spicy composition. Viktor&Rolf has revisited their signature men's fragrance in a new opus: a green fusing freshness vies in the composition against the most charged black spices. The perfumers Nathalie Lorson and Pierre Negrin of Firmenich, imagined a Fougère Woody, the masculine family of scents par excellence.

Viktor&Rolf describe the fragrance as containing notes of green cardamom, green mandarin essences and a Granny Smith accord that lift the edgy danger of the black chili accord and the dark virility evoked by black pepper, clove and nutmeg essences. A roasted almond trace warms the scent into its addictive side with tonka bean absolute and woody notes.

The launch's campaign also brings to light Viktor&Rolf Spicebomb Night Vision: a film by Inez&Vinoodh starring Jacob Whitesides. Filmed in a completely new light for Viktor&Rolf Spicebomb Night Vision, Jacob Whitesides turns provocateur, flaunting the dangerous power of seduction, and what happens when the lights go out.

photo: via PR Newswire