Vineyard Vines partners with new American lacrosse organization

Vineyard Vines is getting sporty. The American lifestyle apparel brand has announced a new partnership with the Premier Lacrosse League, a new organization that brings the sport to a national stage for the first time through a tour-based model.

In celebrating of the league's first season, Vineyard Vines has been named as the Official Style of the Premier Lacrosse League. The apparel brand has created an exclusive line of T-shirts for men, women and kids that will be available during both the 2019 and 2020 seasons. The line is available only at Premier Lacrosse League games and on the league's website.

Vineyard Vines will also engage with the Premier Lacrosse League in each of its 13 major-market cities through creating branded signage and organizing half-time entertainment. The brand will implement an ambassadors program throughout the season to select lacrosse players to engage with the brand.

"We are excited to be partnering with the Premier Lacrosse League as long time fans of lacrosse, the oldest and fastest growing team sport in North America," said Ian Murray, CEO & co-founder of Vineyard Vines, in a statement.