Vineyard Vines to be official brand of Mr. Rogers film ‘A Beautiful Day in The Neighborhood’

American lifestyle apparel brand Vineyard Vines has announced that it will be the official brand of A Beautiful Day in the Neighborhood, the upcoming biopic on Fred Rogers, also known as the American television personality, Mr. Rogers. In an announcement from the Vineyard Vines, the brand has collaborated with TriStar Pictures to create a limited-edition collection inspired by the film.

Vineyard Vines’ exclusive collection will include a version of Mr. Rogers’ red cardigan sweater in addition to four patterned ties and a bow tie. The collection will be available exclusively at Vineyard Vines’ website and its brick-and-mortar locations.

“As the official style of A Beautiful Day in The Neighborhood, we’re constantly inspired by the words and actions of Fred Rogers,” said Shep Murray, the chief executive officer and co-founder of Vineyard Vines, in a statement. “Growing up, every kid wanted to be Mister Rogers’ neighbor—from the moment he put on his iconic red cardigan and sneakers, as children, we were captivated. [His] philosophy of kindness mirrors the foundation of our brand, and makes this a natural collaboration.”

The Vineyard Vines x Mr. Rogers collection ranges from 55 USD to 198 USD and is available now.

Image: Vineyard Vines