E-commerce brand Vip.com just announced a new partnership with both London Fashion Week and the British Fashion Council.

The Chinese e-tailer is the first from its country to become an official sponsor of London Fashion Week. Vip.com will work with British brands to help them launch on the site and expand their markets. "The fashion market in China is extraordinarily sophisticated and fast paced, and hungry for new design talent," Jenny Jioe, Managing Director of Fashion at Vip.com, said in a statement. "Our consumer is aware of London's creative pedigree, and ready for both news and product. I know from first-hand experience that the brands in London, with all their energy and unbridled creativity, are precisely what we are looking for."

Currently, Vip.com stands as one of China's top three e-commerce retailers. The site has annual retail sales of 11.2 billion dollars according to a statement released by the company. This site also states it has 57.8 million active customers and over 335 million orders in 2017. As the site is based in a different market, the partnership provides a great opportunity for London Fashion Week and its brands. "What they have is incredible products that a fashion-forward Chinese consumer is going to love," Caroline Rush, chief executive of the British Fashion Council, said in a statement. "Our role is to shine a light on these businesses and work with our partners at Vip.com to introduce these brands to a highly engaged audience in China."





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