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Vivienne Westwood adds her husband's name to new collection

Fashion

Vivienne Westwood adds her husband's name to new collection

By Sara Ehlers

Feb 28, 2016

Los Angeles - Designer Vivienne Westwood recently has made a big change for her collection. After collaborating for years on designs with her husband Andreas Kronthaler, Westwood has decided to add his name to her runway collection label for Paris Fashion Week.

The reason that Westwood decided to add the name to the label was due to her husband’s large contributions in the past with her designs. Her husband has been working with her for years on various collections. He also is the current creative director of the company. “Over the years, Andreas has taken on ever-more responsibility, and I wish this fact to be reflected in public perception,” Westwood told WWD.

Her label, starting with her Fall 2016 collection, will now be known was Andreas Kronthaler for Vivienne Westwood. The brand will also be offering two main lines including Vivienne Westwood and her husband’s new eponymous line for the brand. The company currently has a turnover of 111 million dollars, as reported by WWD. Last year, the company made over 333 million dollars in sales. The new name change in the label is part of the company’s way of restructuring. By adding these two lines but also consolidating the brand, the Vivienne Westwood label is hoping for a more focused, structured line. Overall, the new message of the brand will be clearer to the consumer with these two offered lines.