Vogue and Vice launch editorial partnership

Millenials are not just the concern of retailers and brands, who are trying to attract a younger consumer. So too are magazines, who’s readership numbers have been waning since the dawn of the internet and rise in social media.

Millennial savvy Vice Media, who in 2012 bought i-D magazine and last year took a stake in Garage magazine, is now joining editorial forces with Condé Nast’s Vogue on a temporary pop-up platform that will last 100 days.

Dubbed Project Vs, the collaboration will see content produced by editors from both Vogue and Vice on a new website in addition to the platform of each publication. The partnership is aiming to attract a new advertiser and young, fashion savvy ready.

The project will run for just over three months starting January 2018, mixing imagery, video and traditional storytelling. Each week, the content will center on a different theme, as it uncovers the people, movements and issues that are impacting modern living.

“Vogue and Vice may appear to some to see the world through different lenses,” said Anna Wintour, Condé Nast artistic director and editor-in-chief of Vogue, in a statement. “But, in my view, both are fearless and breathtaking, with unquenchable curiosity and vigor. This collaboration will benefit from two talented editorial teams working together to produce relevant and exciting stories about the way we live now,” she stated.

The advertising for this project will be overseen by Vogue, with the title’s chief business officer Susan Plagemann providing oversight. According to Condé Nast, “in a world that’s more divided than ever, both Vogue and Vice stand for a commitment to cultural vibrancy, engaged conversation, and telling the stories that bring us together.”

Photo credit: Vogue Vice logo, source Vogue online