- Robyn Turk |
Volcom is going to the 2022 Beijing Olympic Winter Games. The apparel and lifestyle brand will become the official apparel partner of the U.S. Snowboard Team. In this new role, Volcom will outfit the American snowboardcross, slopestyle/big air, and halfpipe teams through the 2022 Winter Olympics.
"Volcom is a brand that has strong ties to snowboarding," U.S. Ski & Snowboard president and CEO Tiger Shaw said in a statement. "We have an opportunity to embark on the journey to the 2022 Beijing Olympic Winter Games together, and I believe that's powerful. Alongside a strong and balanced roster of riders as well as an elite coaching staff, the Volcom partnership lays the groundwork for the athletes to perform at the highest level and continue to push the boundaries of competitive snowboarding."
The California-based apparel brand is owned bb Authentic Brands Group. It has been a leader in designing clothing for snow sports since it launched over 20 years ago, integrating performance technology into its apparel. One such feature is Volcom’s patented Zip Tech zipper system, which allows the wearer to zip a jacket into pants for extra warmth.
Volcom will outfit the male and female athletes, coaches and support staff of the U.S. Snowboard Team.
"To have the Volcom stone be worn by the best athletes, on the highest of stages in this sport is an honor," Todd Hymel, CEO of Volcom, noted. "Performance and innovation are the foundation of everything we do at Volcom. We look forward to working closely with all the athletes to gain insights, so we can continue to create best-in-class, elevated product."