Warby Parker expands into contacts with new brand Scout

When the direct-to-consumer eyewear brand Warby Parker first launched, it caused a ripple effect in the retail industry by selling its prescription glasses for under 100 USD each. Now, after adding eyewear to its selection, the brand is expanding into a new category: contact lenses.

According to the announcement from Warby Parker, Scout provides daily contacts that are “high quality, comfortable, breathable, and affordable.” The brand uses Centraform technology to create a smooth edge—which reduces the feeling of the lens—and comes in thin packaging that makes them easier to store.

“This is the first time we’re launching a new brand within Warby Parker—it’s a tremendous milestone for our team,” co-founder and co-CEO Neil Blumenthal said in a statement. “As we approached the launch of Scout, it was essential to us that the product be affordable, comfortable, and high quality.”

Launching on Nov. 19, Scout is available in Warby Parker Stores as well as its section on the eyewear brand’s website. A three-month supply retails for 110 USD. And similar to its try-on program—which allows consumers to try on up to five pairs of frames at home before buying—Scout customers can purchase a trial pack for 5 USD for six days of contact lenses, prescription included. Scout also takes an environmentally responsible approach to its packaging, which is recycled plastic made from the lens production process.

In addition to its own contact lenses, Warby Parker will offer a variety of contact lens brands to best suit the customer. And at select retail locations, customers will be able to receive a comprehensive eye exam and contact lens fitting.

Images: Courtesy of Warby Parker