Warp + Weft to launch inclusive underwear line
Jul 9, 2019
Warp + Weft is adding a new category to its range of offerings: undergarments. On July 15, the sustainable denim brand — which is also known for its size-inclusive options — will be introducing underwear for both men and women.
According to an announcement from the brand Warp + Weft founder Sarah Ahmed saw a need for comfortable undergarments that would be virtually undetectable from its consumers. According to Ahmed, she and her team wanted set out to “create underwear that would serve our customers in the same way [Warp + Weft’s] jeans do — in that it fits amazing, the fabric is luxurious, uses similar sustainability technology to our denim, and is inclusive,” she said in a statement.
The brand launches with a bikini brief for women, that will retail for 12 USD and be available in sizes XS to 3XL. For men, there is a boxer brief that will cost 25 USD and is available in sizes S to XL.
“The idea of creating something that is sustainable, soft and functional seems more logical than not,” Ahmed shared. “It’s the same way how now people are so careful about the ingredients of what they consume.”
Warp + Weft’s undergarments will be available on the brand’s website on July 15.
Images: Courtesy of Warp + Weft