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Fashion

Weekday uses circular IFC fabric in new collaboration

By Robyn Turk

Nov 26, 2019

Weekday has become the first brand globally to create a garment using a new sustainable fabric by Infinited Fiber Company (IFC). The H&M Group-owned fashion brand chose fabric from the textile startup as the focal point of a new product that raises awareness of the importance of a circular fashion industry.

The brand has created a new two-piece outfit, designed in collaboration with "Game of Thrones" actress Maisie Williams and made entirely from IFC fabric.

IFC uses technology to turn textile, cardboard and agricultural waste into a cotton-like material, which allowed Weekday to create is new fashion pieces from recycled garments without compromising on the quality.

”Infinited Fiber Company has a really interesting new recycling technique that has potential to help Weekday in our goal towards 100 percent recycled or sustainably sourced materials. For us, this material is extra interesting because of its cotton-like appearance and durability," Ulrika Jakobsson, Weekday's manager of sustainability and responsible materials said in a statement.

Image: Reuben Selby, courtesy of H&M Newsroom