Who What Wear and Adspace announce partnership

Who What Wear is getting a wider audience in 2019. The B2C digital publication has partnered with Adspace to reach a wider consumer base. This new partnership will allow the advertising platform to deliver trend reports, style guides and fashion news to the audience in its reach.

Who What Wear has a wide readership through its site visits and social media platforms. In teaming up with Adspace, the publication is setting itself up to gain a larger following through targeting consumers in an environment different from its digital home.

Adspace will allow Who What Wear to reach out to audiences in retail spaces using its content in advertisements. "We are thrilled to partner with Adspace to deliver Who What Wear's award-winning content to consumers across America," said Who What Wear's video producer, Sam Schultz, in a statement. "These short-form editorial videos will transport the viewers right into Who What Wear's website as they shop so they can get real-time styling and fashion tips from our editors."

Adspace partnered with Vox Media earlier this month to advertise the publisher's consumer technology and next generation culture brands, The Verge and Polygon, in a similar manner. Adspace uses a video network using over 4,500 screens with audio to project content to consumers throughout over 300 locations nationwide. Its network allows Adspace to engage with around 80 million consumers per month.

"Seeing fashion advice from a go-to style resource will have direct impact on young women's decision-making while they're on the path to purchase," said Jonny Hamilton, senior vice president of creative content at Adspace. "We identified Who What Wear as our first-choice partner based on their credibility and point-of-view and are thrilled to distribute editorial that resonates so strongly with young women."