Who What Wear to put on live fashion show during NYFW

Online destination Who What Wear is putting on its first ever fashion show. During New York Fashion Week, the digital platform will be hosting a live show with a see-now-buy-now format.

The event will take place at Skylight Modern during NYFW on February 8. The invite-only show will be streamed via YouTube Live for consumers with 100 percent shoppable apparel. "We're beyond thrilled to bring our digital brand to life during NYFW," said Katherine Power, co-founder and CEO of Who What Wear’s parent company Clique Media Group. The show will feature various trends and brands for the upcoming season from Who What Wear, with digital influencers as models. The models will include bloggers such as Chriselle Lim, Larsen Thompson and others. "The looks will be informed by what the industry considers the biggest trends for spring 2017, as well as direct consumer and reader feedback on what they want to wear now," Editor-in-Chief Kat Collings said in a statement.

The fashion event will showcase trendy pieces as well as classic looks at various price points. As Who What Wear is known primarily as an online fashion destination for women, the new format is a first for the company. With the new format, customers will be able to shop the collection during the show when it launches this upcoming February.