Wildfox to release collaboration to celebrate Coca-Cola's 100th anniversary

Los Angeles - SoCal-based brand Wildfox recently paired up for a new collaboration. To toast Coca-Cola’s 100th anniversary, the Cali-label paired up for a new capsule collection. In teaming with Coca-Cola, the two have come together to create a vintage-inspired, retro collection available this week.

Debuting on Tuesday, October 20, the collection will release 14 pieces that celebrate Coca-Cola’s milestone mark. Once released, the pieces will be available online as well as at Wildfox retail locations. Pieces include graphic tees and garments that emphasize the glass bottle release of the soda brand. It’s the first time the two have come together for a dynamic pairing in apparel. Pieces will range from hoodies, one-piece rompers, dresses, tanks, and more. The collection will range in price from 58 to 128 dollars. The collection will also be available at Nordstrom, Bloomingdale’s Dash, American Rag, and Revolve.

The contemporary label is known in Los Angeles for its vintage, bohemian pieces. Wildfox was established by Jimmy Sommers, chief executive officer of Wildfox, in 2007. The brand is popular among locals for its ethereal feel and knitwear-based products. The company offers separates, dresses, tops, bottoms, and more. The brand’s White Label collection offers pieces with various luxury fabrics such as chiffon, velour, lace, and knit. Today, Wildfox is available at several retailers nationwide include Nordstrom, Neiman Marcus, Shopbop, Planet Blue, Bloomingdale’s, and more. Aside from the U.S., Wildfox is also distributed in 30 countries globally including the U.K., France, Spain, Germany, South Korea, Australia and more. The company operates at its e-commerce site currently as well.

Photos: WWD