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WovenWell launches LGBTQ initiative

By Kristopher Fraser

Jun 15, 2017

WovenWell, a profit-for-good company that donates 20 percent of each sale to fulfill their mission of supporting mental health initiatives, has announced their support for LGBTQ youth at Housing Works by sponsoring a series of job readiness workshops called 'Work It.' WovenWell's mission is to promote mental wellness through real life skills and empowerment.

This initiative will be funded by the proceeds of the WovenWell Rainbow Project Collection to premiere at their pop up shop at PrideFest 2017 on Sunday, June 25, located at Booth B21 between Jane and West 12th streets, from 11am to 6pm.

At the core of the WovenWell/Housing Works initiative is the Rainbow Belt, which was designed by fashion designer Tamil Robinson. The belt is manufactured in the U.S., and features hand woven rainbow kente cloth on cotton webbing, with a classic nickel D ring buckle. The leather finish has a signature "W" stitch, representing the company name.

The belt will make its debut at this year's PrideFest, where WovenWell will be positioned with Housing Works. Along with other merchandise, twenty percent of the profits from the new Rainbow Project items will fund the 'Work It' series at Housing Works Community Centers.

"We are excited to work alongside Housing Works to empower LGBTQ youth," said WovenWell founder and CEO, Kim Widener. "The mental health statistics in this community are significant as they are more likely to have a major mental illness episode such as depression or anxiety and four times more likely to attempt suicide. We want to give the Housing Works clients the skills and confidence that will land them a job. Purpose leads to wellness."

photo: via PR Newswire