Youtube star Jenn Im launches first fashion line Eggie

Clothes Encounters digital influencer Jenn Im just launched her very own fashion line. After eight years on Youtube as a star and fashion influencer, the starlet has launched a label called Eggie.

The California native has a current following of over 4 million on all social media accounts. Known for her make-up tutorials, vlogs, and fashion sense, the digital influencer has moved into lifestyle fashion design. The line includes various pieces that reflect Im's original style. "I feel like my brand has been pretty consistent," Im told WWD. "My brand is just to be myself. I wear some quirky pieces. It all just comes gradually."

The line is priced from 25 to 79 dollars including limited pieces. While Im is known for her California-influenced, contemporary style, it seems likely that Eggie will reflect the same aesthetic. The line launched August 22 on eggieshop.com