- Sara Ehlers |
Los Angeles - Although Zara’s recently been under fire for allegations with copyright infringement, it seems the fast-fashion retailer has also been working on other ventures. Recently, the on-trend brand has introduced its newest sustainable collection: Join Life.
The collection features a number of styles including contemporary designs made from sustainable materials. The apparel is made from recycled wool, sustainable Tencel, and organic cotton as cited on Zara’s website. These products are also made with forest friendly and animal friendly materials. “Our goal is for our products to become increasingly more sustainable,” the website states.
The brand’s site also states that its products meet health, safety, and environmental sustainability standards. In addition to offering these new eco-friendly options, the store states that now customers can bring in old clothes for recycling, with the hashtag #joinlife as a motto for this movement.
Zara introduces eco-friendly clothing with Join Life collection
The Join Life movement also seems to drive Zara into a different direction. On its website under the “Join Life” category, the website states that 84 perecent of the energy that their website consumes comes from “renewable resources that respect the environment.” Also, 50 percent of their stores are already eco-efficient.
It seems that Inditex, parent company of Zara, is strengthening its sustainability commitments planning to improve this area in the fashion industry over time. Besides offering clothing that is sustainable, the company seems to be changing its resources and making sure that all processes from its storefronts to its suppliers is also environmentally friendly.
The plan stated on wateractionplan.com carefully outlines Zara’s Join Life initiative. Developed by the environmental sustainability team at Inditex, the Zara Join Life process shows the necessary steps the company needs to take to lead in sustainability in fashion. Throughout Zara’s website, the brand also carefully outlines each way it's making strides in this direction. Zara’s new sustainable approach could be an honest approach for bettering the environment. How the company will continue to improve in this area remains to be seen.