2 PR pros view pandemic as opportunity to launch lean new agency

A streamlined approach to public relations and event management is the ethos behind Very New York, the just launched bi-coastal agency co-founded by R Scott French, CFDA member designer, media expert, event planner, co-founder and editor in chief of TheFashionList.com; and Mai Vu, fashion archivist, retailer, educator, and publicist. FashionUnited asked them about the unusual timing of the launch and the changing landscape of fashion PR.